Blogs

1. Introduction Winter affects leafy vegetables more than any other produce. Spinach, methi, coriander, lettuce and other greens lose freshness quickly during this season. Low temperatures combined with heavy moisture make the leaves weak and dull, turning them yellow much faster. L44-F Food Shelf Life Enhancer  offers natural protection to keep leafy greens fresh and strong throughout winter handling. 2. Why Leafy Greens Turn Yellow in Winter Leafy greens are thin, moisture-

Introduction : Fresh produce safety has always depended on traditional chemical washes such as chlorine or peroxide. While these washes remove some contamination, they often create new challenges — residue concerns, quality loss, worker safety risks, and strict compliance requirements. Today’s food industry needs a safer, cleaner, and more natural solution. This is where L44-F Food Shelf Life Enhancer  from Aussan Laboratories (Miracle Everyday) becomes a superior alternative

Introduction: Freshness is the Real Currency in Global Trade Fresh produce export has become one of the fastest-growing sectors in international trade — but it is also one of the most delicate. Fruits and vegetables travel thousands of kilometers, pass through multiple climatic zones, and face long holding periods before they reach international shelves. In this journey, the biggest challenge exporters face is preserving freshness , because even a slight decline in quality ca

Introduction The food we enjoy every day carries more than just taste — it carries a delicate story of growth, care, and journey. Fruits like raspberries make this story even more special. Their fragile skin, vibrant color, and high moisture content make them one of the most perishable fruits in the world. Every stage—from harvesting to storage—directly affects their freshness and nutritional value. In this blog, we explore why raspberries spoil so quickly, what challenges th

Introduction: The Fragile Journey of Fresh Food From lush farm fields to bustling supermarket shelves, every piece of fresh produce, dairy, or meat embarks on a delicate journey through the cold chain  — a network of refrigerated storage and transport designed to keep food fresh. Yet even the most advanced cold chain is vulnerable to spoilage . Temperature fluctuations, improper handling, and hidden microbial contamination silently threaten the quality of food products. The c

Consumers Want Cleaner Food Zero residues. Fresher produce. Safer meals. But pesticides are still a part of farming. L44-F , Food Shelf-Life Enhancer, changes the way we clean and protect fresh produce naturally. Its effectiveness is now scientifically validated by the ICAR-National Research Centre for Grapes (NRCG), strengthening its position as a reliable solution for food safety improvement. A Natural Solution Backed by Strong Science ICAR–NRCG conducted extensive field an

Introduction: The Hidden Costs of Food Waste Food waste is a pervasive issue that transcends borders, affecting economies, environments, and societies. In India, the fresh produce sector alone experiences annual losses exceeding ₹92,000 crores due to spoilage during transportation and storage. This not only results in financial losses but also contributes to environmental degradation and food insecurity. Understanding the Root Causes The journey from farm to table is fraught

Introduction: The Challenge of Fresh Produce Supply Fresh fruits and vegetables are the backbone of a healthy diet, yet the journey from farm to consumer is fraught with challenges. Millions of tons of produce spoil each year due to inadequate storage, inefficient handling, and delayed transportation. This not only results in financial losses for farmers and retailers but also contributes significantly to food waste and environmental impact. In a country like India , where a

Introduction The food we eat every day is more than just fuel for our bodies — it’s a story of growth, care, and journey. From the farm where it is cultivated to the plate where it is served, every step impacts its freshness, nutrition, and quality. Choosing fresh food is not only about taste, but also about protecting our health, reducing waste, and supporting sustainable practices. In this blog, we’ll take a closer look at how food travels from farms to our homes, why fresh